Long Meadow Ranch loved the mark they developed in the 70’s that was also their branding iron, but the wordmark no longer expressed the character of the ranch or the evolution of the company. They hired us to develop a wordmark that would work seamlessly with their mark while reflecting their new sensibilities and maintaining a connection to their heritage. In addition to wordmark, we developed an image library that includes a series of hand painted illustrations using vegetation off the property as reference.
Along with the ranch, their restaurant Farmstead in St. Helena, is a hub of activity. We built a custom site that could hold their vast amount of content that is editable throughout. More importantly, visitors can book restaurant reservations, RSVP for events, view and download menus, as well as find information on the many offerings.